One of the most important questions for any business is: how much should I charge? Economics has an easy answer - just look at where demand and supply meet. Unfortunately, this easy answer is wrong. What about the effect of changing the timing on a payment? How do a customer’s personal and financial circumstances affect their willingness to pay ? Using The Psychology of Price, you can discover why price is a psychological issue – and how to make the most of that knowledge. Written by the founder…Show more