This is not a book about business strategy. Strategy changes like the seasons. This is a book about something much more permanent. At the very heart of all the success and failure I've been exposed to - both my own entrepreneurial journey and through the thousands of interviews I've conducted on my podcast - are a set of principles that can stand the test of time, apply to any industry, and be used by anyone who is search of building something great or becoming someone great. These are the funda…Show more